Michigan Career Training Program

Sales and Marketing Specialist

The Sales and Marketing Specialist training program is designed to provide participants with the skills and knowledge needed to excel in the highly competitive field of sales and marketing. The program focuses on equipping participants with the latest strategies and techniques for identifying, targeting, and engaging potential customers, as well as building and maintaining effective relationships with clients.

Participants will learn about sales and marketing best practices, including market research, product positioning, pricing, promotions, and distribution. They will also learn how to use various communication channels, such as email, social media, and face-to-face interactions, to effectively reach customers and build brand awareness. In addition, the program covers key sales and marketing metrics, such as customer acquisition cost, lifetime value, and return on investment, that are critical for measuring success and making data-driven decisions.

The Sales and Marketing Specialist training program is ideal for individuals who are interested in pursuing a career in sales and marketing, whether in an entry-level position or as a mid-career professional seeking to upgrade their skills. The program is also suitable for potential job applicants who want to learn how to effectively market and sell their products and services.

According to the US Bureau of Labor Statistics (BLS), the median annual salary for sales and marketing managers was $135,900 as of May 2020. The BLS also reports that employment in this field is projected to grow by 10 percent from 2020 to 2030, which is faster than the average for all occupations.

Upon completion of the Sales and Marketing Specialist training program, participants may pursue a wide range of career fields, including:

  • 1. Marketing Manager
  • 2. Sales Manager
  • 3. Advertising and Promotions Manager
  • 4. Public Relations Specialist
  • 5. Market Research Analyst
  • 6. Business Development Manager
  • 7. Account Manager
  • 8. Brand Manager

The Sales and Marketing Specialist training program can provide participants with the foundational knowledge and skills needed to pursue these careers and succeed in the rapidly evolving field of sales and marketing.

    Program Student Requirements
  • An individual must be 18 years of age or older, a U.S. citizen or eligible non-citizen and registered with Selective Service (if applicable).
    Program Schedule and Cost
    • See upcoming class schedule - click here
    • High School Degree or GED required. Students with higher education are welcome.
    • Program includes 52-weeks of classroom and e-learning online instruction.
    • Program Cost $ 5,000.00 (Financial Assistance Maybe Available)
    • Includes all program learning materials and exam cost.
    • Career Placement Assistance - Available For Program Students

    At Program Completion, Students Receive:
  • Receive FREE Laptop Computer
  • Receive Industry-Recognized Certificate Paralegal and Computer User Support Specialist
  • Free Smart Credit Services. Students receive help with your credit score. Get on top of your Credit Scores and Reports & take action directly with your creditors through our patented online system. Credit Scores and Reports with Monitoring and Financial Literacy Courses for 120-days.
  • Free Microsoft Office Specialist (MOS) e-learning online courses for six months. Includes: Excel, Outlook, PowerPoint, Word.
    Program Integrated Education and Training
  • Academic Skills – Personal Money Management and Credit Score Education.
  • Occupational Skills - Business Writing and Administrative Support Communications. Transferable Skills, Career Soft Skills Development.
  • Career Readiness – Microsoft Office Digital Literacy – fundamentals of Microsoft Word and Excel computer basics.
  • Career Exploration – Unpaid work-study elevation assignments.
  • Career Management – job search, resume writing and, interview skills.
    Program Enrollment
    Enrollment Details • Call: 248-237-3600 • Students May Qualify For WIOA Funding Assistance
    Questions? Enrollment Information