Sales and Marketing Specialist
The Sales and Marketing Specialist training program is designed to provide participants with the skills and knowledge needed to succeed in the competitive field of sales and marketing. The program focuses on helping students identify, target, and engage customers while building strong client relationships.
Participants learn sales and marketing best practices including market research, product positioning, pricing, promotions, and distribution. The program also emphasizes how to use communication channels such as email, social media, and direct interactions to reach customers and build brand awareness.
In addition, students are introduced to key sales and marketing performance measures such as customer acquisition cost, customer lifetime value, and return on investment. These concepts help students understand how businesses measure success and make better data-driven decisions.
This training program is suitable for individuals pursuing an entry-level career path in sales and marketing, as well as for professionals who want to strengthen their existing skills. It can also help entrepreneurs and business-minded students learn how to market and sell products or services more effectively.
Career Fields After Completion of Training May Include
- Marketing Manager
- Sales Manager
- Advertising and Promotions Manager
- Public Relations Specialist
- Market Research Analyst
- Business Development Manager
- Account Manager
- Brand Manager
The Sales and Marketing Specialist training program can provide participants with the foundational knowledge and practical skills needed to pursue a variety of business-facing careers in a rapidly evolving marketplace.
Program Student Requirements
- An individual must be 18 years of age or older, a U.S. citizen or eligible non-citizen, and registered with Selective Service if applicable.
Program Schedule and Cost
- See upcoming class schedule - click here
- High School Degree or GED required. Students with higher education are welcome.
- Program includes 52-weeks of classroom and e-learning online instruction.
- Program Cost $5,000.00 (Financial Assistance Maybe Available)
- Includes all program learning materials and exam cost.
- Career Placement Assistance - Available For Program Students
At Program Completion, Students Receive
- Receive FREE Laptop Computer
- Receive Industry-Recognized Certificate Paralegal and Computer User Support Specialist
- Free Smart Credit Services. Students receive help with credit scores, reports, monitoring, and financial literacy courses for 120 days.
- Free Microsoft Office Specialist (MOS) e-learning online courses for six months including Excel, Outlook, PowerPoint, and Word.
Program Integrated Education and Training
- Academic Skills – Personal Money Management and Credit Score Education.
- Occupational Skills – Business Writing and Administrative Support Communications, Transferable Skills, and Career Soft Skills Development.
- Career Readiness – Microsoft Office Digital Literacy and fundamentals of Microsoft Word and Excel computer basics.
- Career Exploration – Unpaid work-study elevation assignments.
- Career Management – Job search, resume writing, and interview skills.
Program Enrollment
Enrollment Details: Call 248-237-3600.
Students may qualify for WIOA funding assistance.
Questions? Contact us for enrollment information.